Providing good service on time every time isn't good enough, claims management guru and best selling business author Ken Blanchard. He insists you can only be guaranteed to beat the competition if you create ‘Raving Fan Customers.' So who are they and how do you get them?
‘Customer satisfaction' may be all the rage, but here's the stark truth. If your customers say they are ‘satisfied' with the service you offer then your service isn't good enough. A satisfied customer isn't going to tell everyone what a great experience they had with your company. They won't make sure they don't do business with anyone else but you ever again. A satisfied customer may not complain and may not quibble about payment but you can bet your bottom dollar they will try and get a better deal at a better price somewhere else next time. So forget about satisfying customers because satisfying them won't help you make it in the increasingly competitive business world. To do that you need to create ‘Raving Fan Customers;' customers who are so devoted to your products and services that they wouldn't dream of taking their business elsewhere and will sing from the rooftops about just how good you are.
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Please feel free to add your comments.
Regards,
Simon
‘Customer satisfaction' may be all the rage, but here's the stark truth. If your customers say they are ‘satisfied' with the service you offer then your service isn't good enough. A satisfied customer isn't going to tell everyone what a great experience they had with your company. They won't make sure they don't do business with anyone else but you ever again. A satisfied customer may not complain and may not quibble about payment but you can bet your bottom dollar they will try and get a better deal at a better price somewhere else next time. So forget about satisfying customers because satisfying them won't help you make it in the increasingly competitive business world. To do that you need to create ‘Raving Fan Customers;' customers who are so devoted to your products and services that they wouldn't dream of taking their business elsewhere and will sing from the rooftops about just how good you are.
Read Full Article
Please feel free to add your comments.
Regards,
Simon
