By Professor Colin Coulson-Thomas
Are your people, and those with whom you deal, clear about what your organisation is endeavouring to achieve? Colin Coulson-Thomas author of a new guide to competing and winning reveals what leaders of the most successful companies do differently when setting about the strategically important task of visioning.
A stretching, distinctive and compelling vision that paints a picture of a future, desired and attainable state of affairs can engage and motivate. A clear vision is of value internally and externally. Internally it motivates people to achieve and focus their efforts, while externally the vision should differentiate a company from its competitors.
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Simon