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Posted 28 December 2005 - 07:57 PM

It is sometimes claimed the essential objective of successful innovation is to create an entirely new market. A market for a product or service consumers never realized before they needed but, having once enjoyed the benefits of what is delivered unto them, they will henceforth be incapable of living without. Famous examples that spawned entire industries include the motorcar, the telephone, the cell phone, the television and more recently, the internet.

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