Interesting data from consumer insights. According to a very recent survey, and in spite of a durable crisis, french consumers are really interested in a high quality meat - that's to say with a usual meat color with usual odour, then the origin of the meat...and the price is 'only' at the 3rd position.
http://www.lafrancea...sncp-90013.html (details if you are keen on details, french version only, sorry)
As such the meat channel decides to react in order to fight against the pressure from grocery to require lower and lower prices...because it does not meet with the consumer requirements.
Such pressures practices involve last year the horsemeat scandal (http://en.wikipedia....eration_scandal), and consumers still remember the BSE in the late 90s : would it mean that the vicious circle "how to decrease more prices by arguing consumers' expectations" is broken from this perspective (for a while..let's wait for to see if it is long lasting or not)
Who said that quality is not a top priority topic for consumer ?
What do you think on this topic?
And you, what is your perception on the quality meat? your first priorities? what about potential feedbacks from your country/ market?
What are the products concerned by the increased awareness of your compatriots? A part, nothing or all?