What is the best way to include health benefits on a label?

Additionally, as part of our marketing campaign, we are highlighting the natural / medicinal benefits which are commonly linked to these dry ingredients as well as a mix of these ingredients. All ingredients are generally recognized as safe. We plan on including the statement on the label which includes the disclaimer that these statements are not supported by the FDA etc...would this be sufficient or are we required to submit for approval? We will have nutritional information etc FYI. Is there anything else we should be aware of as we create the labels? 

Not sure about US regulatory requirement, but here in Canada label statements are regulated by CFIA and one cannot claim whatever is "commonly linked" to their products. All claims must be scientifically proved (e.g. if a product claimed to have "More than 1 B probiotics", the product must be analytically tested for probiotics to have scientific basis).

proseheat, perhaps refer to this page from FDA:

https://www.fda.gov/...ary-supplements

https://www.fda.gov/...ary-supplements

https://www.fda.gov/...nt-ssa-standard

https://www.fda.gov/...611518-09222021

This company got a warning letter. I've seen similar warning letters from the FDA.

https://www.fda.gov/...611518-09222021

 

This company got a warning letter. I've seen similar warning letters from the FDA.

You know, I was leaning toward the companies side right up until they tossed this in: Lactoferrin is one of the most dominant proteins in camel milk. . . . LACTOFERRIN FIGHTS COVID-19!

You know, I was leaning toward the companies side right up until they tossed this in: Lactoferrin is one of the most dominant proteins in camel milk. . . . LACTOFERRIN FIGHTS COVID-19!

    Lol !  

nothing scarier than a marketing person or team marching into my office with a stack or label  proofs.....   I still have nightmares.   

This is not lie.   MSG contains glutamates.  tomatoes are a source of glutamates.   tomatoes are natural.  Therefor,  MSG = natural flavor.   LOL