A lot of food labeling claims go unchallenged.
But when Tyson Foods Inc. in 2007 began its "Raised Without Antibiotics" advertising campaign, it was challenged with false advertising claims by two of its competitors.
Perdue Farms and Sanderson Farms both went to court to accuse Tyson of unfair competition for making "implied superiority" claims.
Chicken feed used by Tyson contains the antibiotic known as 'ionophores" to control intestinal disease in poultry. Tyson claimed it is not the kind of antibiotic that could affect human resistance.
Perdue and Sanderson were claiming combined losses due to the unfair competition of $14 million before Tyson was ordered to stop making the "Raised Without Antibiotics" claims.
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