SQF Level 3 Quality Shield

Hello Everyone,

         Our facility has recently achieved level III certification and before our auditor left they had mentioned the shield.  I am curious to what other facilities with level III certification are doing…are they are at all using the quality shield and if they are how they are using the shield.  Your examples would be greatly appreciated.

Thanks for the help!!

My last company was SQF III certified and they did not use the shield.

In the end, depending on the product, it may not really have any effect on sales with how woefully uninformed the public is on food safety and food safety standards.

If you saw a shield saying SQF III Certified on a piece of food, as a typical consumer, you'll have no idea what that means and may even think it's some fake thing like other companies in other industries use

The company I work for is SQF Level 3 accredited.  We supply bakeries and other companies with industrial products (generally bulk).  We have used the SQF shield on our business cards and also on signs used at Trade Fairs/shows so that protential customers immediately know that we are accredited.    The only limitation with this is if you change the certification body that you may be using.  Then the sheild is no longer accurate and you will need to have more cards/signs printed and any old cards become obsolete.

Most of the clients we work with who are SQF Level 3 certified do not use the shield. We have two that put the shield on the outside of their packaging, but as JulieC mentioned, any time the shield is changed or updated you have a lot of packaging that is now obsolete.

A few clients put the shield on business cards, letterhead, and the like. One of the easiest things to do is to put it in the footer of your email. It communicates to customers you are SQF Level 3 certified and you don't have to worry about having a ton of outdated printed material in the event something changes. 

Greg

We urge our clients use the quality shield for such items as:

Brochures, ads, press releases, website, stationary, business cards, signs, flags, vehicles, and product wraps.

If you want to stand out at the food shows you display your SQF shield.

Someone mentioned that consumers are not aware of what the shield is about and that may be right, however buyers at food shows, your customers and your prospective customers are well aware of what an SQF Level III shield represents.

Whenever we conduct a full and comprehensive consulting package with a client we get into consulting on marketing their new certification - Do not take this lightly - it will increase your business as most of our clients have found.

Just be sure to follow the rules that can be found here: