We are coming up on a combination introduction (as to what we are doing at a client location) and training session for all management and general employees at a seafood company.
I think in some ways we may be using a little bit of scare tactics and a lot of "consequences" of actions.
Every action that someone does creates a consequence, good or bad or in-between.
At this client we have a problem - because they failed to heed the warnings of termination by two of their major customers to get SQF certified by such and such dates, they lost that business.
The bad action resulted in the loss (or consequence) of over $10,000,000 a year and growing.
In order to reclaim that amount of business they had to go out and get a lot of smaller accounts - having the consequence of much higher operating expenses and since they had to handle all deliveries on thier own fleet of trucks that added a lot of loss in transportation expenses - for every dollar that comes in from a small account they spend 75 cents - for a large account they spend 25 cents.
In our opening I will be introducing myself, our company, what we do and then mention how the company will go out of business... if we can not get their cooperation and that means embracing change, training and the end result is the company gets in the channel to regain, retain business and grow.
I know we are going to lose employees, there are some that are not going to get onboard and that even includes management personnel as it is one thing to say they are looking forward to getting certified and all the business that comes from that and quite another to actually do the work involved, be trained, etc.
Consequences yes, scare tactics no - use real stories, real examples of what can, can not, may happen, etc.