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Case: ICI Paints (A): Strategy for Globalization

Started by , Mar 20 2005 11:09 AM
2 Replies
Hi...

I need some guidance for this case of Internation Business:

ICI Paints (A): Strategy for Globalization

Its from the book: CASES IN INTERNATIONAL MARKETING. 2ND ED.

will be obliged to recieve any sort of guidance (solution, teacher's notes or anything)

Thankyou.
Omar
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Hello Omar, welcome to the forums.

Well you got me beat, I had a good look on google but couldn't find anything. How about contacting ICI themselves? What is it exactly you are doing?

Regards,
Simon
Thank you for looking it up Simon...
Neither could I get any help from google... on of the rare instances that that has happened...
I'll try asking the ICI ppl...

Thanx
Omar

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