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Bridging the Credibility Gap

Started by , Mar 08 2005 08:59 PM
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Bridging the Credibility Gap
By Jim Clemmer

Too many managers have a giant credibility gap with the people they are charged with managing. Credibility is based on perceptions of trustworthiness, reliability and integrity. Yet, studies indicate that many employees just don't believe or trust their organizational leaders.

Just 53 percent "of employees believe the information they receive from senior management," according to Bruce Katcher, President of Discovery Surveys, a Massachusetts-based firm specializing in conducting employee opinion and customer satisfaction surveys and focus groups. He bases the figure on a review of the company's database of 30,000 respondents from 44 international companies.

Another survey of a cross-section of 1,000 working Americans in companies with at least 1,000 employees found that "only half of employees believe what their companies tell them -- and almost 20 per cent do not believe that their employers usually tell them the truth."

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Bridging the Credibility Gap

Regards,
Simon
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