How to conduct a product recall

How to conduct a product recall

Start Time: 15.48 PM London, 10.48 AM New York

Peg Ray, Technical Services Manager North America, AIB International

Nobody wants to be involved in a product recall, but every food operation needs to plan and prepare to handle such an event.  In this toolbox talk, we will discuss the components we need to have considered and prepared our team to execute, to ensure that such a crisis event will be effectively managed.  Being able to move quickly to retrieve all affected material and maintain targeted communications to all stakeholders affected by the event, will ensure that repairs to company reputation can be initiated and restore consumer confidence in the brand.