Creating A Compelling Vision

Creating a Compelling Vision
By Professor Colin Coulson-Thomas

Are your people, and those with whom you deal, clear about what your organisation is endeavouring to achieve? Colin Coulson-Thomas author of a new guide to competing and winning reveals what leaders of the most successful companies do differently when setting about the strategically important task of visioning.

A stretching, distinctive and compelling vision that paints a picture of a future, desired and attainable state of affairs can engage and motivate. A clear vision is of value internally and externally. Internally it motivates people to achieve and focus their efforts, while externally the vision should differentiate a company from its competitors.

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Regards,
Simon

Judging by low the number of views this thread has received I take it the subject of visioning doesn't turn on too many members. Don't worry it doesn't turn me on either. However, I am interested in finding out more about the methods that people use to get everyone in the organisation rowing in the same direction.

Vision, Strategy, Policy Deployment - call it what you will. Most organisations fail to do it well. Many don't even bother to try. Sure you can put the Quality Policy on the notice board but how do you really ensure the message is conveyed throughout every vein and capillary of the organisation.

How does your organisation align its strategy?

Regards,
Simon

Hello Simon and all the active members of this group, I have been using this website since 2009 and still amazed at how useful and kind you all are in helping people like me to do well at our jobs.

 

At this moment, I was looking for some information about the vision of an organization and there it is, helping me again.

 

I just want to thank you all very much and appreciate your time and effort for this great help.

 

Raj

Thanks for the feedback Raj.

 

Regards,

Simon