Bag / Carton Call Out
I have a customer asking me for advice on what they can put on either their bag or their box of snack foods (snack is packaged in a bag and displayed in the box it ships in) that communicates that their product is a value buy as compared to their competitors. I'm not sure what they're looking for exactly but was looking for input on any regulatory concerns that could arise from such a statement. Current ones they've considered include: "Compare and save" "More chips per bag" "Larger size, lower price" "Lower price than the competition" Any general thoughts an regulatory concerns?
If only that were true. The real tag line would be "We squeeze or suppliers until they make no money so you can buy inexpensive items and we still make a profit"