Marketing Beverages, Fruit Juice and Sports Drinks in Compliance with FDA Regulations

Event Description

July 30, Tuesday 10:00 AM PDT | 01:00 PM EDT

This webinar on marketing of beverages, fruit juice and sports drinks will provide an overview of FDA requirements for the labeling and marketing of beverages. In addition, it will address the regulation of beverage advertising by the Federal Trade Commission (FTC).

Why Should You Attend:

Firms marketing beverages must be conscious of both the labeling and marketing requirements of FDA and FTC, as well as practical considerations for risk mitigation from consumer class action law suits. As consumers’ demand for healthy, “functional” and flavorful products has increased, firms must ensure that their beverages are labeled and advertised in a manner that complies with federal regulatory requirements and that their claims are substantiated with appropriate data.
This session is designed for food manufacturers and labelers and is focused towards helping both domestic and foreign entities in ensuring compliance with FDA and FTC regulations. The webinar will provide the requirements for juice labeling, health claims, “natural” claims and provide an update on the FDA’s regulation of caffeinated beverages. Case studies will be presented, as well as an update on recent enforcement activity. Finally, the webinar will discuss recent civil litigation involving beverage marketing.

Areas Covered in the Webinar:

FDA Requirements

• Labeling
• Flavoring/Fruit Juice Claims
• Health Claims/Nutrient Content Claims/Antioxidant Claims
• Natural Claims
• The “caffeine” issue
• USDA “Organic”

FTC Requirement and Issues

• Advertising
• Claims
• FTC Enforcement

Plaintiff’s Lawyers and Class Action Litigation

• Overview of recent beverage litigation
• Expected Litigation

Who will Benefit:

Food manufacturers and facilities responsible for packaging/labeling food products (coffee, tea, fruit juices, health and sports drinks, etc.) will benefit from this training. This webinar will provide valuable assistance to the following personnel :

• Regulatory affairs
• Food packaging suppliers and manufacturers
• Labeling
• Documentation
• Food technologists
• Marketing
• QA/ QC

Instructor Profile:



Tony Pavel, is a Partner in the Food and Drug Practice at Morgan Lewis & Bockius. Mr. Pavel has a broad range of experience with issues including food safety, labeling, GRAS self-affirmations and notifications. He assists clients with novel food additive petitions, product claims in labeling, advertising, and other promotional material, as well as clinical research and substantiation issues, and regulatory strategies for new product development. Mr. Pavel is the past Chair of the Institute of Food Technologists Food Laws and Regulations Division and current Chair of the DC Section. During Mr. Pavel's undergraduate and legal studies, he worked for a food HACCP consulting business.