Crisis Management & Communication in the Food Industry

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$114.00 (EU/UK Customers Charged 20% VAT)  

NEW FOR 2026!

Live Training April 28, 2026

Instructor: Vladimir Surčinski, Auditor and Trainer
Facilitator: Simon Timperley, Administrator, IFSQN

Cost per attendee: $114.00 USD

Training Course Outline:

Food industry organizations must be prepared to respond quickly and effectively to crises such as product recalls, foodborne outbreaks, supply chain disruptions, cyber incidents, and reputational threats. Certification schemes such as FSSC 22000, IFS, BRCGS, SQF, and ISO 22000 require documented and tested crisis management procedures, including communication strategies.

This practical webinar provides participants with the tools to design, implement, and test a crisis management and communication plan. It covers legal and GFSI requirements, roles and responsibilities, and real-life communication strategies with internal staff, suppliers, regulators, customers, and the public. Participants will explore examples of successful and poor crisis communication in the food industry, with special focus on media handling, recall execution, and digital communication channels.

What Participants Will Learn

• Crisis management requirements in ISO and GFSI-recognized standards.
• How to design and test a crisis management system.
• Assigning roles, responsibilities, and escalation paths.
• Effective communication during crises – internally, with suppliers, with regulators, and with the public.
• AI in crisis management – using predictive analytics for risk identification and AI chatbots for communication support.
• Digitalisation of the crisis process – dashboards, automated alerts, and recall effectiveness tracking.
• Conducting crisis risk evaluation and prioritisation.
• Best practices for product recall and withdrawal communication.
• Real-world case studies: examples of successful and failed crisis responses.

List of Topics Covered:

Part 1: Standards & Requirements

• Crisis management requirements in ISO 22000, FSSC 22000, IFS, BRCGS, SQF.
• Regulatory expectations in the EU, USA, and other regions.
• Elements of a crisis management system – planning, testing, updating.

Part 2: Building a Crisis Management System

• Defining the crisis management team and assigning roles.
• Escalation procedures and decision-making hierarchy.
• Conducting simulations and mock crisis exercises.
• Linking crisis management with food defence, fraud, and business continuity planning.

Part 3: Communication During a Crisis

• Internal communication: staff updates, leadership messages, chain of command.
• Communication with suppliers and customers during disruptions.
• Managing communication with regulators and certification bodies.
• Media and public communication strategies – building clear, credible, and consistent messages.
• Case examples – good and bad crisis communication in the food industry.
• AI-assisted communication – using AI tools for drafting press releases, FAQs, and customer messaging.

Part 4: Product Recall & Withdrawal Communication

• Legal and certification requirements for recall/withdrawal communication.
• Developing and testing recall communication plans.
• Templates for recall letters, regulator notifications, and press releases.
• Digital recall systems – automated alerts, dashboards, KPI monitoring, and reporting.
• Using AI to track recall effectiveness and identify recurring risks.
• Lessons learned and continuous improvement cycle.

All Attendees Receive:

• Training slides (PDF) + crisis communication templates.
• Sample Crisis Management & Recall Plan (digital-ready).
• Personalized IFSQN Training Academy Certificate.
• 30-day access to webinar recording.
• Post-webinar contact with the presenter for support.