I think the OP refers to Life Cycle Approach-ie lookiing at product holistically from the R&D stage through production...packaging .etc....etc... to the final consumer ( Lab to Farm to Fork & possibly back to farm again(recycling)!!!)- it's impacts on energy, enviromment, health etc
(As to the rest of the post- I've no idea at all!)
Mike
(edited because my original post didn't make any sense!)
Ooooooh.
This must be the third time I've read this, but the first two times I also read it as
Life STYLE instead of life CYCLE and was like "....", thinking it was a psychology paper or some cultural thing, like how Russians know they shouldn't wash off chicken but Americans do it all the time. Americans love SQF but British like BRC. Or something.
I'm sure you could use that model for a standard - instead of product, price, and distribution, you could use
Scope (packaging, food, animal feed)
# of certified plants
# of auditing bodies
I guess promotion could stay the same?
Edited by magenta_majors, 13 August 2014 - 07:15 PM.