Hmmm... Are you guys certified under the SQF Retail Code? sqf-code_retail-ed-8-1-final-1.pdf
This version of the SQF code lessens restrictions on product trace one step forward:
2.6.2.1 The responsibility and methods used to trace product shall be documented and implemented to ensure:
i. Finished in-store prepared product and pre-packaged product is traceable to the customer and consumer when known (one stage forward) and provides traceability through the process to the supplier, agent, broker and vendor and date of receipt of products, raw materials, food contact packaging and materials and other inputs (one stage back)
So if you're open to the public and people are able to enter cash-and-carry style, you would need to track the lots going into your showroom area and it could possibly end there. In the event of a recall, it would be advisable to have a dedicated area where you physically post such notices along with putting declarations out on your websites and social medias to notify your consumer base. Depending on how good your POS is, you could request names and phone numbers from the cash clients and track the lot # through that, giving you the ability to notify them in the event of a recall. As a real-life example, I get recall notices through Costco if they detect my membership card bought a recalled item, and the same happens at my local Krogers/Smith's as I use their Rewards program with my phone number.
If your commercial account customers for bulk orders are able to come in and buy off the retail floor, I would imagine the sales are done with their PO's and subject to the normal tracking.
If you're SQF certified under the regular food manufacturing code, I think the black and white difference used in that version of 2.6.2.1 is pretty inescapable: you MUST trace the product to each customer.
2.6.2.1 The responsibility and methods used to trace product shall be documented and implemented to ensure:
i. Finished product is traceable at least one step forward to the customer and at least one step back from the process to the manufacturing supplier;