Hello Yorkshire,
In the English version of IFS there are 3 words which may cause some confusion i.e. Customer, client and consumer.
Well, I am just into BRC / IFS and is not exactly very familiar with the standards yet but I hope this makes sense.
IMO........
CUSTOMER - As what it means, you need to CUSTOMISE to their needs and interests. Hence your compliant level to their SPECIFIC NEEDS determine their purchasing interest
CLIENTS - Seems to me that it is all about QUALITY, LEGALITY, MARKETABILITY, PROFITABILITY, PACKAGING ETC AND ABOVE ALL PRICE...........IMO, compliant level is not paramount but dicatated by the MARKET WISHES.
CONSUMER - These are the guys who determine and set the BENCHMARK for the CUSTOMERS and CLIENTS as they ultimately is the BUSINESS and the MARKET.
The needs and expectations of the customers shall have an influence on the production process
Here the use of CUSTOMER as a single term is to say the least, confusing - I have to agree with Yorkshire.
Question - WHY should a third party be or render any influence at all in how a business is conducted? IMO, a business should be conducted to fulfill needs only WHEN it can be profitable and WHERE it can be practical to meet customer's expectations / satisfaction ONLY if it meets corporate goal to enhance shareholders' values and business critieria makes is viable.
LETS get real!
Charles Chew