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Case: ICI Paints (A): Strategy for Globalization

Started by darktactiX, Mar 20 2005 11:09 AM
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darktactiX

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Posted 20 March 2005 - 11:09 AM

Hi...
:helpplease:
I need some guidance for this case of Internation Business:

ICI Paints (A): Strategy for Globalization

Its from the book: CASES IN INTERNATIONAL MARKETING. 2ND ED.

will be obliged to recieve any sort of guidance (solution, teacher's notes or anything)

Thankyou.
Omar

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Simon

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Posted 20 March 2005 - 09:19 PM

Hello Omar, welcome to the forums. :bye:

Well you got me beat, I had a good look on google but couldn't find anything. How about contacting ICI themselves? What is it exactly you are doing?

Regards,
Simon

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darktactiX

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Posted 21 March 2005 - 07:05 AM

Thank you for looking it up Simon...
Neither could I get any help from google... on of the rare instances that that has happened...
I'll try asking the ICI ppl...

Thanx
Omar

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