Brand owner is responsible, regardless of what company actually produces the label - which can be a sticky wicket.
I am in start up phase of a new food company and chain of outlets, we have 10 supplements that we decided to go to a contract manufacturer for and they said they would create the labels (with our brand on it), do all the nutritionals, allergen statements, etc and put distributed by - and then our name, address and contact information - my question in the meeting was, well that's great - but what company is actually responsible for what's on the label?
They said you are of course - so if they make errors, they are not the ones taking the blowback - we are.
Thus, we have chosen to create our own labels, do our own nutritional analysis, etc.
All the Best,
All Rights Reserved,
Without Prejudice,
Glenn Oster.
Glenn Oster Consulting, LLC
Consultants for SQF, ISO-certified payment systems, Non-GMO, BRC, IFS, Lodging, F&B
http://www.GlennOster.com -- 774.563.6161