Brand owner is responsible, regardless of what company actually produces the label - which can be a sticky wicket.
I am in start up phase of a new food company and chain of outlets, we have 10 supplements that we decided to go to a contract manufacturer for and they said they would create the labels (with our brand on it), do all the nutritionals, allergen statements, etc and put distributed by - and then our name, address and contact information - my question in the meeting was, well that's great - but what company is actually responsible for what's on the label?
They said you are of course - so if they make errors, they are not the ones taking the blowback - we are.
Thus, we have chosen to create our own labels, do our own nutritional analysis, etc.
All the Best,
All Rights Reserved,
Without Prejudice,
Glenn Oster.
Glenn Oster Consulting, LLC
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