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[Simon]

Credibility is essential for successfully running an organization. Trust underpins support. We observe that in everyday life. As an example consider how President Bush's ratings slipped in opinion polls as the Iraq war has developed. His popularity slumped and many Americans now believe his administration lied about weapons of mass destruction. (This example is not offered as a political comment.) It becomes difficult to pursue any policy without the support of the people.

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Credibility, trust and quality