In the event of an incident that poses a risk to consumer safety response time is critical for ensuring affected product is withdrawn efficiently and effectively from the supply chain. It is essential then that product recall systems are intelligent, slick, and quick. But how quick is quick? An hour? A day? Next week? As Soon As Possible (ASAP)? Or judging by the previous complaint case studies we've discussed on these forums, maybe never!
What do you think?
Regards,
Simon
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