This session reviews the impact of business risk evaluation on brand risk mitigation. Risk mitigation is not possible if a comprehensive understanding of the companies risk is not recognized. We will examine the abundant naivety within the industry. We will compare and contrast current practices supporting the need of a comprehensive evaluation. Discussion of recent devastating indents will be evaluated providing an insight on how the comprehensive evaluation could have prevented these brand disasters.
Cost of Attendance: Free
President & CEO
Global Quality Consultants Inc.
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