This weekend we ventured to Aldi to do the weekly grocery shop; we normally use Asda or Tesco as they both have large supermarkets close by and we can get everything in one hit. Our usual weekly bill is around the £100 mark, its never much less but can be a good deal more.
Walking round the spacious, trolley free aisles I was amazed at the low, low prices - it almost felt like stealing. I bought a box of ‘Morn Flakes' and a box of ‘Wheat Bisks' (I kid you not) and by the time I got to the till I had a trolley full of spuriously named products and some high quality grub. Although the checkout procedure was slightly different than I'm used to (no offer to help with your packing here mate) it went smoothly and the best bit was the price -£49.98. I managed to get everything apart from some branded shampoo and conditioner and a newspaper - I picked these up later.
So how do Aldi do it? It's obvious they have low operating costs, there were only three staff in store, and they don't have a customer services counter and other fluff like that. Sure cheap doesn't matter if the foods not edible but again we've found in many cases the Aldi products are of much better quality and taste (especially the fruit and vegetables - or does it just seem that way?).
Naturally I'm delighted to have halved my weekly shopping bill and I can't wait for next weekend.
Regards,
Simon
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