Dear Zeeshan,
I was under the impression that the word "Recall" is used when there is food safety issue is involved where as "withdrawal” for other issues not related to food safety for example : differences in weight or colour etc.
Or I could be wrong.
Regards
V.R. Reddy
Well it often is recall = food safety because a food safety issue will require a recall from the consumer if the product has made it that far; however, if a food safety issue has not made it to the consumer and is still in the distribution chain, I would call that a withdrawal and likewise there have been quality, not food safety related recalls in the past, they are less common though. Likewise a withdrawal can happen without a full public recall even if the product has made it to the consumer but it depends upon the risks.
As with all of food safety, deciding on whether it should be a recall or withdrawal depends upon the old chestnut; risk assessment / likelihood matrix
High risk of consumer illness (ie food safety issue) but 100% certain it's not made it to consumer yet? = withdrawal (but you have to be 100% certain that no product has made it through, it will depend upon the size of the issue and who is in control of the stock on whether you can be sure of that I would argue.)
High risk of consumer illness (ie food safety issue) and a chance it's made it to the consumer? = recall
Low risk of consumer illness (ie quality issue) but 100% certain it's not made it to consumer yet? = withdrawal
Low risk of consumer illness (ie quality issue) and a chance it's made it to the consumer? = dependent on what the risks are, amount and (to be honest) the ethos / culture in your company (sad but true!)
Remember folks in the EU, as soon as you think you
might have a food safety issue which might be on sale to consumers, you should inform the competent authorities (who may help you make the above decision lol!) In the UK this will be your EHO.