And what do objectives make…?
PRIZES!!!
Or was that points?
My original definition was / is:
"Achieving the optimum level of satisfaction for All interested parties"Or 'stakeholders' - and I think this more or less reflects what you were saying in your last post Jim. In reality how many organizations go beyond defining customer and shareholder-based objectives?
ISO 9004:2000 (8.2.4) Measurement and monitoring the satisfaction of interested parties, states:
"The organization should identify the measurement information required to meet the needs of interested parties (
other than customers) [my bold emphasis], in relation to the processes of the organization in order to balance the allocation of resources. Such information should include measurements relating to the people in the organization, owners and investors, suppliers and partners, as well as society…" As well as much more…
ISO 9001:2000 (8.2.1) Customer satisfaction, requires:
"As one of the measurements of the performance of the quality management system, the organization shall monitor information relating to customer perception as to whether the organization has met customer requirements. The methods for obtaining and using this information shall be determined.
ISO 9001:2000 does also require that quality objectives are consistent with the quality policy, but it's not prescriptive and is left to the organization to determine.
I argue that before we fully understand the needs of All stakeholders, and have set measurable objectives for their satisfaction and improvement. In most case we will find it very difficult to accurately develop objectives for products or processes.
Regards,
Simon