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Labeling for a "Blue Apron" type service

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Posted 14 September 2017 - 02:43 PM

Blue Apron and other "meal bag dinner" companies will start selling in retail grocery stores. 

Do you think there any exclusions or considerations compared to standard labeling. For example, would this require an "as packaged" and "as prepared" dual column label? 




For those who are unfamiliar with these companies, they are similar to recipe meal manufacturers: they sell meal components (usually a combination of frozen meats, raw produce, and chilled or dry ingredients) packaged together direct to a consumer whom then cooks or heats prior to serving. 


Thank you! 




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Posted 14 September 2017 - 08:02 PM

Probably not a dual column. Typically if you add a lot of water or components not in the meal kit you would expect a dual column, however I think with meal kits the expectation will be that each ingredient is labeled accordingly, as the consumer doesn't necessarily need to follow a recipe included. E.g cookie recipes on flour packages don't require nutrition labeling for the recipe.

Austin Bouck
Owner/Consultant at Fur, Farm, and Fork.
Consulting for companies needing effective, lean food safety systems and solutions.

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