Most organizations use their training investments about as strategically as they deploy their office supplies spending. And the impact on customer satisfaction, cost containment or quality improvement is just as useless.
One of the biggest causes of wasted training dollars is ineffective methods. Too often, companies rely on lectures ("spray and pray"), inspirational speeches or videos, discussion groups and simulation exercises.
While these methods may get high marks from participants, research (ignored by many training professionals) shows they rarely change behaviour on the job. Knowing isn't the same as doing; good intentions are too easily crushed by old habits. Theoretical or inspirational training approaches are where the rubber meets the sky.
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Regards,
Simon
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