Imagine the delight in the offices of the Meiji Seika Food Company when the world's largest retailer, Wal-Mart, said it wanted to stock Hello Panda confectionery. The dollar—or yen—signs must have flashed in their eyes. But there was one condition. Wal-Mart wanted Meiji to get British Retail Consortium certification (BRC) for its production processes.
What Meiji went through is becoming common in the food industry. Retailers want third-party assurance that their suppliers are competent, and aren't likely to poison customers. And it's a sign of how globalised the business has become: an American retailer asking a Japanese firm to get British-invented certification for its Singapore factory.







