Team Spirit: Cultivate the Culture
By Jim Clemmer
Team spirit is the catalytic agent to performance. Strategic plans, marketing, technology, and capital investments are important. But the emotional commitment of the people using the tools or executing the plans will determine if they sink or soar. Too often we enter expensive facilities with high expectations, only to be treated like an intrusion by frontline staff. Or huge investments in CRM technologies, designed to enhance customer service, are used by indifferent frontline staff.
For the best companies, their team spirit or culture is a major competitive advantage. Competitors can get the same equipment, technologies -- and through acquisitions -- buy comparable products, people, brands, facilities, and other assets. But they can't buy the intangible culture of customer caring or commitment to high quality that makes or breaks their tangible investments.
Read Full Article:
Team Spirit: Cultivate the Culture
Regards,
Simon
By Jim Clemmer
Team spirit is the catalytic agent to performance. Strategic plans, marketing, technology, and capital investments are important. But the emotional commitment of the people using the tools or executing the plans will determine if they sink or soar. Too often we enter expensive facilities with high expectations, only to be treated like an intrusion by frontline staff. Or huge investments in CRM technologies, designed to enhance customer service, are used by indifferent frontline staff.
For the best companies, their team spirit or culture is a major competitive advantage. Competitors can get the same equipment, technologies -- and through acquisitions -- buy comparable products, people, brands, facilities, and other assets. But they can't buy the intangible culture of customer caring or commitment to high quality that makes or breaks their tangible investments.
Read Full Article:
Team Spirit: Cultivate the Culture
Regards,
Simon
