Anyone else got their rule of thumb on products they've worked on?
Low value dairy/desserts less than 10 CPMU.
But you are quite right it is dependent on value of the item. Also if there is a claim of quality such as "Finest" or "The Best".
I have always looked at long term trends and year on year performance. This gives an overall view of performance and also makes it easier to identify areas to focus on.
If you produce own label then there is a considerable difference in the ability of the retailers to report complaints. For instance JS has a very good system of capturing and reporting complaints and a good standard for one of their products may be less than 100 CPMU when with some of their competitors for an identical product it may be less than 5 CPMU.
Regards,
Tony
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