It is likely that the incident reported below will severely damage the brand (at least in the short term) and may cost the company millions of pounds. I suppose this is a reminder of why the BRC/IoP Packaging Standard and similar standards have been developed. Organisations invest heavily in building a brand's image and it is critical that they protect their assets - this makes it all the more amazing how a few little creatures can do so much damage.
Cadbury repackages for India
Simon
Cadbury repackages for India
Simon
