We urge our clients use the quality shield for such items as:
Brochures, ads, press releases, website, stationary, business cards, signs, flags, vehicles, and product wraps.
If you want to stand out at the food shows you display your SQF shield.
Someone mentioned that consumers are not aware of what the shield is about and that may be right, however buyers at food shows, your customers and your prospective customers are well aware of what an SQF Level III shield represents.
Whenever we conduct a full and comprehensive consulting package with a client we get into consulting on marketing their new certification - Do not take this lightly - it will increase your business as most of our clients have found.
Just be sure to follow the rules that can be found here:
See Appendix 3: SQF Quality Shield and Logo Rules of Use - page 203 of the SQF Code Version 7.2 PDF
Always remember that the quality shield design is owned by SQFI and not your company - so be sure to follow the rules of use, otherwise you will suffer the perils of miss-use.
GOC BUSINESS GROUP | SQF System Development, Implementation & Certification Consultants
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