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How to maintain traceability with direct to consumer sales?

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Posted 10 September 2021 - 07:37 PM


My company is currently is working on a direct to consumer online store. We currently sell to distributors and retailers, but I am trying to determine how to maintain traceability with direct to consumer sales. We create variety packs of our beverages and offer them for sale on our website. How would this need to be captured for traceability

Would I have to track all lots each individual received? Or just account for any lots of product that went to our ecommerce program and notify all customers in the event of a recall 

Any guidance would help!



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Posted 10 September 2021 - 07:54 PM

You need to track which lots/items were sold and which ones you still have in-house. As for it being customer specific - no.

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