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Idea Generation for New Product Development

product development r&D

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ybresearcher

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Posted 17 December 2021 - 06:10 AM

Good day everyone, can anyone provide a sample idea generation form for new product development? TIA!



matthewcc

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Posted 21 December 2021 - 03:23 PM

We don't have a form for this per se.  However, usually the idea process starts with our R&D director, who has a degree in biochemistry, which is a great place to start, because this gives us an understanding of the therapeutic/nutritive mechanism or benefit of the product idea.  It's also good to think about it from that perspective in case there is an underserved therapeutic or nutritional category where a new product would be beneficial.  We also have ideas coming in from sales based on discussions in meetings like marketing meetings.  Sometimes, of course, there are customers that tell us, "you have to make a(n) X product!" and it gets us thinking about it that way.

 

I think you make a great point though that these things need to be documented; otherwise, ideas could be forgotten.  We are currently using Novunex (novunex.com) for raw ideas that we want to document until they are acted upon.

 

Matthew







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