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Bag / Carton Call Out

packaging regulatory

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jcieslowski

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Posted 04 May 2021 - 08:52 PM

I have a customer asking me for advice on what they can put on either their bag or their box of snack foods (snack is packaged in a bag and displayed in the box it ships in) that communicates that their product is a value buy as compared to their competitors. I'm not sure what they're looking for exactly but was looking for input on any regulatory concerns that could arise from such a statement. Current ones they've considered include: "Compare and save" "More chips per bag" "Larger size, lower price" "Lower price than the competition" Any general thoughts an regulatory concerns?

 



SQFconsultant

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Posted 04 May 2021 - 11:09 PM

We buy and use cheap ingredients to give you a gigantic savings!


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jcieslowski

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Posted 05 May 2021 - 12:08 PM

If only that were true.  The real tag line would be "We squeeze or suppliers until they make no money so you can buy inexpensive items and we still make a profit"







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